Un Cwestiwn

Un Cwestiwn is a new quiz for older children on the Welsh language channel S4C.  Hosted by Iwan Griffiths, the challengers play a series of general knowledge, visual, logic and puzzle games to earn the right to be the last player standing and take on the challenging Final Question.  As the game progresses, a higher collective score eliminates more of the possible multiple-choice options from the Final Question, but only the highest scoring individuals will get to progress to the next round.

The logo and title design came from design agency Elfen, but their design remit did not extend into the gameplay or presentation graphics. Using the font and colours from the logo as a starting point, we created an animation design and visual language for the gameplay graphics that complemented the logo and production design.  The brief was to create bright and bold two-dimensional graphics with strong orange and white colours.  Clean and legible design became important to present what could often be very text-heavy questions, especially for the final ‘Un Cwestiwn’ which is revisited after each round.

A number of the games required playout of pre-rendered game assets, using specific timings and assets for memory games, spelling and arithmetic puzzles.  KPX won the contract to design and provide over 200 pre-rendered question videos.   Using Adobe After Effects and Google’s cloud collaboration tools, we developed a streamlined workflow that allowed the producers to submit content requests, review the status of completed assets and sign-off each question for delivery efficiently.  Our responsibility for the gameplay graphic design meant that we were able to seamlessly integrate with the real-time elements of our graphics, and gave the producers a single point of contact for the visual and technical aspects of the games, reducing the number of third parties involved in the process and streamlining costs significantly.